Between now and Halloween, Amazon will ship containers with a brand new eco-friendly design that has a big white pumpkin on the facet. Clients that draw on the pumpkin and scan the close by QR code with the cellphone’s digital camera to see the pumpkin drawing kind of come to life by the magic of augmented actuality.
Buying on-line makes use of seven instances as a lot cardboard as choosing up objects from a retailer, based on the commodity knowledge analytics firm Fastmarkets. E-commerce generated 1.three million tons of container board in North America in 2018 — a soar up from 1.1 million the yr earlier than, Fastmarkets says.
“My aim could be zero packaging of any kind over the following couple years,” Kim Houchens, who leads Amazon’s packaging workforce, informed CNN enterprise final yr.