Hufnagel, the founding father of the streetwear firm Huf Worldwide, had been battling mind most cancers for greater than two years. His model introduced his passing on Thursday.
“We’re completely heartbroken to ship the information at present that HUF founder Keith Hufnagel has handed away,” the corporate wrote on Instagram.
“Keith was not solely the ‘HUF’nagel in HUF. He was the guts and soul of this model. He constructed and introduced collectively a neighborhood of individuals like nobody else may,” the publish continued.
CNN has contacted Huf Worldwide for a press release, however has not heard again.
Hufnagel based the model in 2002 following his transfer from New York to the West Coast.
“The identify HUF simply caught with me as a type of nickname amongst my associates,” Hufnagel instructed Complicated in 2012. “As soon as I turned professional, I began utilizing it on product and clothes and it turned what folks acknowledged me by,” he stated.
The model’s first store opened in San Francisco, however in the end grew globally, with shops in every single place from Dallas, Texas to Tokyo, Japan.
“Don’t accept the established order. Exit and create your personal future — do it your self, do it in type,” urges the HUF Worldwide web site.
Hufnagel described the model’s identify as having been “born on the streets,” telling Complicated, “after I had been residing and skating in San Francisco for a bit, I made a decision I wished to open up a retail store that will type of fuse skateboarding with the sneaker and streetwear scenes.”
Within the tribute to its founder, the Huf Worldwide instagram publish closed by saying that Hufnagel’s “legacy will proceed to reside on at HUF. As we speak, tomorrow and eternally. Relaxation in peace, Keith.”
Hufnagel leaves behind his spouse Mariellen and their two kids.
In an instagram publish in November, Hufnagel shared a shot of himself along with his son, because the pair maintain fingers and skateboard collectively down an empty street.